Regional HQ as a Service - EMEA & APAC

We become your
regional
headquarters

We embed into your business to run sales, marketing and customer success across EMEA & APAC - faster, and with far less risk than building your own office.

0Years of combined regional leadership
0Global brands represented
0Enterprise launches led

Why Cornerstone

A regional headquarters without the risk of building one.

Four reasons global brands choose an embedded regional team over opening, staffing and running their own office.

10markets connected from
one Dubai headquarters
01

Low-risk expansion

Enter new markets without the capital outlay, legal liability or lease commitments of standing up your own office.

02

Faster time to market

Launch in around 90 days, not 9 months, with local infrastructure, licences and relationships already in place.

03

Non-compete promise

One client per product category, per region. Your strategy, pipeline and playbook stay exclusively yours.

04

Embedded team

We don’t advise from the outside. We become part of your team and carry your brand into every room that matters.

What we do

The building blocks behind your regional growth.

Book a strategy call →30-minute call with a founder

Four services that carry you from first market entry to durable, local revenue. Scroll, or pick one.

  1. Put your brand in front of the right buyers, in the right rooms, across the region.

    • Marketing strategy & execution
    • Trade shows & exhibitions
    • Channel & customer events
    • Lead generation
    • Channel communications
  2. A senior in-market sales team that opens doors and closes regional deals under your name.

    • Enterprise & key-account sales
    • Pipeline building & qualification
    • Pricing & proposal support
    • Negotiation & closing
  3. Local onboarding, adoption and renewals, so customers stay, grow and refer.

    • Onboarding & training
    • Account health & adoption
    • Renewals & expansion
    • Local-language support
  4. Recruit, enable and grow the partners who multiply your reach.

    • Partner recruitment
    • Enablement & certification
    • Joint business plans
    • Distributor management

Specialised capabilities

Purpose-built platforms for regulated markets.

Compliance-ready systems and market infrastructure, built for sectors where accuracy and governance leave no margin for error.

01
Smart Workspace

Space analytics

Live occupancy and utilisation by floor, room and desk - on the systems you already run.

02
Smart Workspace

Lockers & access

Secure smart lockers and badge access, managed from one app.

03
Cybersecurity

Compliance from day one

Risk assessment, ISO 27001 and GDPR programmes run end to end.

04
Cybersecurity

24/7 monitoring

A regional SOC with incident response and UAE data residency.

01
04

Markets we cover

Geography is the product.

Founders

Operators who have done it before.

01 / 02

“
For twenty-five years I’ve watched what breaks when companies cross borders. Cornerstone exists so our clients never have to learn it the hard way.
George SimonFounder & Managing Partner
  • 25+ years in-market
  • 40+ regional launches
  • EMEA & APAC operator
For 25 years I’ve seen the pitfalls that arise when businesses expand internationally. Cornerstone is here to make sure our clients avoid those mistakes.
Thomas SimonCo-Founder & Partner
  • 25+ years in-market
  • 40+ regional launches

How it works

What month one actually looks like.

A repeatable method - not three well-connected people improvising. Four phases take you from setup to a self-sustaining regional presence.

01Month 0–1

Foundation & enablement

Entity, compliance, brand, systems and a trained in-market team stood up and ready to sell.

02Month 2–4

Lead gen & market

Active outreach, channel recruitment and qualified pipeline built across the core markets.

03Month 5–9

Scaling & expansion

Trade shows, field marketing and deal support that convert pipeline into closed revenue.

04Month 10+

Maturity & regional HQ

Double down on what works, add markets and mature toward a standalone regional HQ.

Contact

Talk to
a founder.

One prompt, one named human, one promise to reply.

General inquiries
hello@cornerstone-mea.com
+971 4 000 0000
Speak with
George Simon
Founding Partner
Hours
Sun–Thu · 9:00–18:00
Gulf Standard Time
Response
Within one
business day
Start the conversation →